feature ideation: 
spotify case study

​1. Approach:

​The project began with a detailed analysis of the existing user profile page on Spotify's mobile app. Recognizing the limited social features, the approach focused on leveraging user listening data to create a more dynamic and customizable profile view. Using Figma, the redesigned profile page incorporated new elements such as "Top Songs of the Week," "Favorite Genres," and "Go-To Playlists," enabling users to curate and showcase their musical preferences.​

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2. Challenges:

• Balancing the integration of new social elements while maintaining the overall user experience and interface simplicity.

• Ensuring that the personalized profile design did not compromise the app's performance or lead to usability issues.

• Creating a design that encouraged increased user engagement with friends' profiles without overwhelming the user with excessive information.

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3. Design Process:

• Analyzed the existing profile page and identified key areas for improvement to enhance social interaction and personalization.

• Conducted user interviews and surveys to understand user preferences and expectations regarding social features on the app.

• Created wireframes and prototypes using Figma with consideration to Spotify design system, incorporating the new personalized elements based on user listening data.

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Future Recommendations:

• Profile-To-Feed Sharing:

  • ​Implement a feature that allows users to share their profile updates or select new profile elements (i.e. “Top Songs Of The Week”) to their feed, where followers can react and/or add content in these shared elements(songs, playlists, genres, artists) to their own account.

• Music Compatibility Insights:

  • Introduce compatibility indicators on user profiles, showcasing musical compatibility between friends based on shared music preferences and listening habits. This feature can facilitate the discovery of new music and strengthen connections among users with similar musical tastes.

• Social Listening Parties:

  • Develop the capability for users to host virtual listening parties directly from their profiles, enabling friends to join and listen to a curated playlist simultaneously. Integrating real-time chat functionalities during these sessions can encourage lively music discussions and deepen social connections.

• Social Engagement Badges:

  • ​Introduce social engagement badges on user profiles, recognizing and highlighting users' active participation in community-driven activities, such as playlist curation, music recommendations, or participation in music challenges. These badges can foster a sense of community and incentivize users to actively engage with their friends' profiles.